Brand Story Writing
What’s in a name? It depends on the story attached to it. The best brand stories reflect the passions and values held by the human beings behind the brand. They emphasise the distinctive characteristics your service or product offers its users. As a business owner, when you read your brand story you need to feel a strong emotive connection with it. It must feel like you’re reading about yourself, or your team.
For customers, the brand story needs to punch them in the gut, heart, or mind, showing them why your offering is special, and how it relates to their own values as a person. It’s not good enough to simply have a name, logo, icon, and website. Every aspect of your business and its marketing must sing out the story behind your brand. Whether talking to you over the phone, walking by your brick-and-mortar store, or landing on your website, continuity is key. Your brand should always show your story.
Brand stories cannot be invented. They need to be developed by tapping into the conscious and unconscious mind.
After our branding discovery session, you’ll know more about who you are.
A detailed interview process allows us to ascertain the unique and valuable aspects of your business, later translating these into a compelling brand story. It can be quite cathartic!
You’re passionate about your industry, and it’s for different reasons than your competitors.
Discovering why you got into your specific business field or market shows us why you love what you do. We need to emphasise this, as it sets you apart from the competition.
Being open, honest, authentic, and transparent is essential to your brand’s success.
Without knowing how they do it, people can read between the lines. They feel when they’re reading a true story or being told a tall tale. Make sure your brand speaks the truth.
Comfy Contours
A local furniture company required rebranding. We provided a new brand name, brand story, logo, and tagline: Comfy Contours. But we didn’t do it alone. Our collaborative brand discovery session involved a deep dive into the people behind the business. Why do they do what they do? What are they passionate about? How are they different from their competitors? What are their values? By tapping into their minds, we wrote a brand story where they could feel a strong sense of ownership, while their customers could connect with an authentic story that would have continuity once they decided to make a purchase.
A Life Works
A Life Sustainable Works is an eco-friendly multi-material manufacturer whose factory is in China, with presences in Taiwan and Australia. For over 17 years, A Life has manufactured OEM and ODM products for brands and businesses around the world. The company needed a professional English language identity for its growing international market online, which required a genuine brand story people could relate to. After interviewing the A Life team, we wrote a brand story that speaks to the hearts and minds of brands who care about nature and the environment.
